Ranking Reports
Knowing how well your Web site places in the search
engines is crucial to maintaining an effective marketing
campaign. Captain Travel offers two styles of
ranking report that help you monitor the progress of
your Web site during your 12-month campaign. See samples
of each report below. At the bottom of this page you
will find a glossary of terms
used in the reports.
1. Summary by Search Engine Report
Clients enrolled in the Coach SEO, Executive
SEO and First Class SEO programs receive
a ranking report organized by search engine. This report shows where in
the search results the Web site appears when your target keywords are searched.
Monthly reports show an overall ranking, changes in ranking from the previous
month, .
Click here
to see a full-page sample of a Summary
by Search Engine Report.
2. Summary by Keyword Report
Clients enrolled in our Executive
SEO and First Class
SEO program receive two styles of ranking reports
– one organized by search engine (as above) and
the second organized by keyword phrase. The keyword
ranking report provides a deeper analysis of keyword
trends that IAG uses to fine tune the promotion campaign.
Click here
to see a full page sample of a Summary
by Keyword Report.
Glossary of Terms
Search Engine - The name
of the search engine.
Search Phrase - The search
phrase for which the search engine was queried.
Rank - The ordinal position
(1=best) of the first URL from your Web site that appeared
in the listings returned by the search engine, if any,
for the particular search phrase. Most search engines
return 10 listings per page, so if your Web site appeared
in position 3 on page 4, the rank would be 33 (10 listings
X 3 pages, plus 3 listings on the 4th page). URL's from
your web pages may appear multiple times in the listings.
Change - The change in
Rank value from the previous search, if any. Positive
values indicate improvement. Negative values indicate
that the listing has moved down. There will always be
up and down movement in your keyword rankings as new
sites are added to the search engines and others are
dropped. The IAG SEO office monitors your ranking reports
every month. Based on the information found in these
reports, our tech staff will make frequent adjustments
to your site's keywords.
Page - Search engines
return pages of results, typically containing 10 or
more listings per page. This value is the number of
the first page on which one of your URL's was listed.
Position - The ordinal
position of your URL on the first page that listed it.
This is different than the rank value, which is the
overall position of your page within the entire set
of listings returned by the search engine.
URL - The address of the
Web page where the search result was found.
|
